Sean Adams (President of AIGA) Linda.com Talk
Sean Adams started out giving us a little background on his families political history, and how they expected him to enter in to the world of politics...
However, he had different intentions, and found himself being infatuated by type, design, & the world that revolved around it.
He emphasized that writing everything down is essential, in which I feel is key as well because ideas can come to you at any moment, time or place & the chances of you forgetting that idea is greater if you don't take a second to jot it down. I find myself making mental notes and forgetting to physically log an idea somewhere, next thing you know when time comes for you to bring that idea to life, only a portion of the thought is produced.
When speaking on clients, & the ideas they have he suggested to do the "wrongest," scenario possible which in a sense is genius because what could possibly go wrong from there. Its kinda like starting from the other end of the spectrum and moving back, which is really forward and I feel some great ideas can come from it. I find myself wanting to challenge and go with a very "out there" scenario to come up with creative ideas after hearing this.
Suggesting using type as a prop and keeping our portfolios simple as graphic design was very helpful because I feel like I find myself going overboard and veering away from a clean, simple concept with type doing the work for me, as opposed to somebodies eye struggling to find out where I was going with a theme.
Last, but certainly not least he strongly advised studying and knowing graphic design history. Only personal research and an infatuation with lettering (typography,) since an adolescent has led me on a path of graphic design major & cannot wait to take the History of Graphic Design course, and explore the wonders of history and their styles. I feel we always revert back to the masters, and how are you supposed to understand where the future of design is headed if you don't know where it was.
Being a "Design Observer," last thing he touched on which resonated with me deeply, taking in design on a daily basis is essential, for the simple fact that it is everywhere we go, everything we buy, look at and observe is influenced by design, from the office buildings we work in, to the stores we shop in. Take it in, breath it in, and process it as a designer is the only way to exist!
However, he had different intentions, and found himself being infatuated by type, design, & the world that revolved around it.
He emphasized that writing everything down is essential, in which I feel is key as well because ideas can come to you at any moment, time or place & the chances of you forgetting that idea is greater if you don't take a second to jot it down. I find myself making mental notes and forgetting to physically log an idea somewhere, next thing you know when time comes for you to bring that idea to life, only a portion of the thought is produced.
When speaking on clients, & the ideas they have he suggested to do the "wrongest," scenario possible which in a sense is genius because what could possibly go wrong from there. Its kinda like starting from the other end of the spectrum and moving back, which is really forward and I feel some great ideas can come from it. I find myself wanting to challenge and go with a very "out there" scenario to come up with creative ideas after hearing this.
Suggesting using type as a prop and keeping our portfolios simple as graphic design was very helpful because I feel like I find myself going overboard and veering away from a clean, simple concept with type doing the work for me, as opposed to somebodies eye struggling to find out where I was going with a theme.
Last, but certainly not least he strongly advised studying and knowing graphic design history. Only personal research and an infatuation with lettering (typography,) since an adolescent has led me on a path of graphic design major & cannot wait to take the History of Graphic Design course, and explore the wonders of history and their styles. I feel we always revert back to the masters, and how are you supposed to understand where the future of design is headed if you don't know where it was.
Being a "Design Observer," last thing he touched on which resonated with me deeply, taking in design on a daily basis is essential, for the simple fact that it is everywhere we go, everything we buy, look at and observe is influenced by design, from the office buildings we work in, to the stores we shop in. Take it in, breath it in, and process it as a designer is the only way to exist!
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