A Visit & Q & A Session: Inside the Studio w/ RoN MiRiELL0

Upon entering the studio, was a warm greeting from the man himself...  Mr. Miriello.  After introducing myself was given a name tag and picked the comfiest seat in the house.

He would refer back to the analogy of a heart surgeon, "back then," as is the same now, same process different tools through out our visit.  Referring to the new tools such as computer graphics, and the industry in general, as he made it clear that you're not gonna be making the big bucks, or doing your best work right outta college.  Also that it is a competitive field and that we would produce our best work later in life.

Ron made it clear that he devotes his time choosing and working on projects he absolutely loves.  Clarifying that it took 30 years to reach this stage in his career, but also emphasized the fact that you "can't kill the young Ron," meaning hold on to your youth, as that is where the most creativity and style welcome from.  He also advised to spend all your time working on your passion, even though we may be in a different job or career never loose sight of your passion.  He split personal development & job into two categories.

Key words and tools for success was work ethic, being a good listener, as well as observe carefully.  Stating that our job as designers is to identify and document the problem, then clarify the story.  Ron was a big advocate of learning how to listen carefully, package things better, & ultimately deliver things of value.  He advised to go to events, go out and meet people and constantly be sketching to get better.  

Mr. Miriello's advise on the computer: " Master it, learn it in and out, but don't get stuck inside it."  Meaning get out and create with your hands and put projects together, not just on the computer.  Writing the storyline for a client, it would tell them what they're supposed to do.  This was in regards to the consulting and projects he has worked on for the MTS Transit system in San Diego, & also his latest venture of branding UCSD's whole city block in downtown equipped with a park, and residential tower on Park & Market.

Always stressing the fact that we should create meaningful & fulfilling work, also taking stuff that is already there and making it better (telling a story.)

I asked him how's inspiration came to him for Form15 in the East Village, in which he created the design/concept for the developer.  Since it was one of the first high rise in a previously run down neighborhood that was once a spot for makers, and tradesmen creating iron, steel and and other industrial trades.  He was able to deliver a raw, metallic vision that embodied the sense of togetherness for the tenants & gave everyone a sense of community that lived there.  Since I had a friend who lived there years ago I had always wondered who designed it.

He closed with showing us some sketchbooks which was amazing to say the least, he has a book for every project and every year, & if I told you some of his ideas I would have to kill you. LOL Jk, look at his website for more of his projects... He is a San Diego Heavyweight when it comes to design to say the least.  From a small town in Italy, he is fascinated with the culture, craftsmanship of bikes and collect bike jerseys from Italy, among other objects such as vintage car parts that may not have a meaning or use at the time he acquired them, but eventually always find there place in one of his projects.

Pure Genius ⬱⟰

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